Privacy Policy

Last Updated: 06/03/2025

At Racks and Blocks ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website racksandblocks.com (the "Site"), use our services, or interact with us. This policy is drafted in compliance with Indian laws, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as well as global standards.

By using our Site or Services, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from accessing or using our Services.

1. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, legal requirements, or operational needs. The revised policy will be posted on the Site with an updated "Last Updated" date. Your continued use of the Services constitutes acceptance of the updated terms.

2. Information We Collect

We collect personal information to provide, improve, and secure our Services. The types of information we gather depend on your interaction with the Site:

2.1 Information Collected Directly from You

Contact Details: Name, email address, phone number, billing/shipping address.
Order Information: Payment details (e.g., credit/debit card information), transaction history.
Account Information: Username, password, security questions.
Customer Support Data: Details provided when you contact us (e.g., queries, feedback).

2.2 Automatically Collected Information (Usage Data)

Device/Technical Information: IP address, browser type, operating system, device identifiers.
Browsing Behavior: Pages visited, products viewed, time spent on the Site (collected via cookies, pixels, and similar technologies).

2.3 Information from Third Parties

Service Providers: Vendors like Shopify (our e-commerce platform) and payment processors (e.g., Razorpay) may share data to fulfill orders.
Marketing Partners: Non-sensitive data from advertising platforms for analytics and ad targeting.

3. How We Use Your Information

Service Delivery: Process orders, manage accounts, arrange shipping, and handle returns.
Communication: Send transactional updates (e.g., order confirmations) and marketing materials (with consent).
Security: Detect and prevent fraud, unauthorized access, or malicious activity.
Improvements: Analyze user behavior to enhance Site functionality and customer experience.
Legal Compliance: Fulfill legal obligations, enforce terms of service, and protect our rights.

4. Sharing Your Information

We disclose your information in limited circumstances:

Service Providers: Vendors like Shopify (hosting), payment processors, shipping partners (e.g., Delhivery), and IT support.
Legal Requirements: To comply with laws, respond to legal requests, or protect rights.
Business Transfers: In case of mergers, acquisitions, or asset sales.
Marketing Partners: Non-sensitive data shared for advertising purposes (e.g., Google Analytics).

5. Cookies and Tracking Technologies

Purpose: Cookies help remember preferences, analyze traffic, and deliver targeted ads.
Third-Party Cookies: Shopify and partners like Facebook may use cookies. For details, see Shopify’s Cookie Policy.
Management: Adjust browser settings to block cookies, though this may affect Site functionality.

6. Data Retention

We retain personal information only as long as necessary to:

Fulfill orders, provide services, or maintain accounts.
Comply with legal obligations (e.g., tax records).
Resolve disputes or enforce agreements.

7. Your Rights

Under Indian law and global standards, you may:

Access/Correct: Request a copy of your data or update inaccuracies.
Delete: Ask for erasure, unless retention is legally required.
Withdraw Consent: Opt out of marketing communications.
Grievance Redressal: Contact our Grievance Officer (details below).

To exercise these rights, email racksandblocks@gmail.com. We may verify your identity before processing requests.

8. Children’s Privacy

Our Services are not intended for users under 18. We do not knowingly collect data from minors. If a child’s information is inadvertently gathered, contact us for immediate deletion.

9. Data Security

We implement safeguards like encryption and secure servers to protect your data. However, no system is entirely foolproof. Report suspected breaches to racksandblocks@gmail.com.

10. Third-Party Links

Our Site may link to external platforms (e.g., social media). We do not control their privacy practices, so review their policies before interacting.

11. International Data Transfers

Your data may be transferred to and processed in countries outside India (e.g., Shopify’s servers in the U.S.). We ensure protections through contracts or adequacy decisions.

12. Complaints

If unsatisfied with our response, you may lodge a complaint with: